Apr 02 2008
Ask for Feedback
You might think that your customers or even your boss are telling you what they think of your product or service. But very often they are not, you need to ask.
I remember the first time I did a ring round of our top five clients and ran through a quick survey of four questions to get their feedback on our service. To my surprise some of these clients had issues with our service that they never mentioned to me before, even though I dealt with them on a regular basis.
By asking for their feedback I got an honest review and the opportunity to improve service delivery and iron out minor issues before they became major problems that could result in a lost client.
So ask for feedback. You might not always like what you hear, but it is much better to know than not know. If you don’t know about a client’s issues, you won’t have the opportunity to do something about them.